Empowering a New Generation of Digital Storytellers

As multimedia journalists, Verse co-founders Antonio Bolfo and Michael Lanza saw limitations in how filmmakers, photographers and artists could share their stories.

Traditional online formats felt incomplete and underdeveloped and they knew there had to be a better way.

They assembled a team of experts with deep experience across news, gaming, film and advertising.

The resulting platform sets a new standard for artful storytelling that combines emotional impact with measurable and meaningful engagement.

Antonio Bolfo

An award-winning photographer with an extensive background in the arts, including film, animation and video game design, Bolfo created Verse to tell the kind of stories he loves — rich, immersive multimedia experiences — without huge budgets and months-long development cycles. Bolfo has covered issues of crises and conflict in the Middle East, Africa, Asia and the Caribbean. His work has been published in The New York Times Magazine, Vanity Fair, The New Yorker, Time, Rolling Stone, and others.

Michael Lanza

Lanza spearheads development of VERSE’S elegant and easy-to-use design and UX. An award-winning designer, journalist and photojournalist with more than 10 years of experience in various roles within the media and publishing industries, Michael studied graphic design and industrial design at the Rhode Island School of Design.

Dan Bigman

Bigman joined VERSE after 17 years in digital leadership roles at The New York Times and Forbes, helping two of the biggest brands in media reinvent themselves for the Internet age. He directed's award-winning coverage of the invasion of Iraq, the 2004 presidential campaign and co-founded, with Andrew Ross Sorkin, the well-known DealBook news service. As managing editor of Forbes, he was integral in creating and deploying the company’s revolutionary contributor platform — which quadrupled site traffic to more than 70 million unique visitors a month — and ran online and print coverage of industries ranging from pharmaceuticals and healthcare to automotive, energy and media.

Grant Swertfeger
Chief Technology Officer

An award-winning user experience designer and web developer, Swertfeger has been designing user interfaces for the web for the past 15 years. Prior to VERSE, Swertfeger worked in the EduTech industry designing software for various state governments and founded Swordsweeper Industries, a design firm with clients such as The National Geographic Society. Trained as a photojournalist he is passionate about multimedia and spent most of his career in online media including stints at The National Geographic Society and

Meredith Hogan
Executive Producer

Hogan commissions and produces interactive stories with independent visual journalists, film makers and production companies for VERSE. Previously, she was senior multimedia editor for special projects at and Her work there ranged from commissioning breaking news iPhone photography and editing the popular Week in Pictures to producing long-form web documentaries. Meredith's projects earned recognition from organizations such as the Online News Association, Pictures of the Year International and the National Press Photographers Association.

No great story is a straight line. They twist and turn, widen and narrow. They pull us in and then take us to undiscovered places.

Now, the best creators have a home to tell bigger stories with more unexpected threads and layers.

Introducing Verse, the leading digital platform that lets makers weave stories using tools that add meaning and context. Whether you’re a filmmaker, photographer, journalist or artist, your work is your life and Verse makes it truly live.

It’s not just about extra footage and features. Verse is a medium as agile and adept as your viewers.

Invite discoveries beyond the frame and welcome the diversions that help make your story richer. Even the greatest journeys need to take a side road or two.

We’re creating a world for viewers who expect more and creators who surrender less. People who know that stories are meant to be pursued and pushed.

Go on and explore without limitations. Go where the story takes you and explore it from every angle.

Verse. Free the Story.